When searching for a memorial product like a cremation urn, things like size, material, and functionality likely surpass the importance of color for many people. However, color can have a big impact, especially when selecting a memorial product that is so closely intertwined with the emotions surrounding grief and loss. 

Here are four tips as you consider the color of your loved one’s cremation urn: 

1. Urn color can reflect their personality - 

When families are choosing a cremation urn for a loved one, they often start with thinking about that person’s personality, character, or demeanor. According to Color Psychology, different colors can be seen as representations of a person’s traits or personality. For example, a green urn could represent someone who was steady and down-to-earth, full of hope, and naturally harmonious. A black urn could be fitting for someone who was independent, calm, or mysterious. A pink urn might be a good choice for someone you remember as gentle, sweet, or delicate.

2. Urn color can evoke feelings -

Colors are also deeply tied to emotion, so considering how different colors make you feel can be a good way to anchor your cremation urn decision.

For example, blue tends to be associated with emotions like serenity, calm, and peace. But even different shades of the same color can carry a range of emotional connotations. Dark blues – for instance – convey depth and stability, while light blues feel brighter and symbolize clarity. 

So if you want to feel a sense of calm when you see your loved one’s cremation urn, perhaps you consider a blue urn. On the other hand, if you want to feel warmth or be reminded of your loved one’s uplifting spirit, maybe warmer-toned urns like orange or gold would be more suitable choices. 

3. Urn color can connect to special places or memories -

Beyond emotion and personality, color can also transport you to a favorite place or experience associated with your loved one. Did they love walking the beach collecting beach glass? Perhaps our blue Canto Hand Blown Glass Urn would be a fitting choice for them. Or if you picked berries together every summer, our Magna Mulberry Cultured Marble Urn could be a perfect homage to this cherished memory. 

4. Urn color can tie into your style -

Wherever you plan to keep your loved one’s cremation urn can help guide your choice of color as well. For example, if you plan to display the urn in your home, you might consider one that matches the color or style of your home. If you have a minimalist or modern aesthetic, a classic cremation urn like the Carrera Cultured Marble Cremation Urn or the Classic Three Bands Cremation Urn could be a fitting addition to your home. Or if you have a more artistic style, something ornate urn like our Azure Blue Cloisonne Urn might suit your home better. 

We know that selecting an urn for your loved one’s ashes can be an emotional experience, but the urn itself doesn't have to evoke sadness. Ultimately your choice of color can follow whatever logic or emotional reasoning you see fit. But if you’re struggling to decide, you can always contact us and our dedicated customer service team will be happy to help you navigate the selection process.